A Public Relations Consulting Firm

Communications & Public Relations Consultancy Serving Clients in Washington State.

Build Awareness & Visibility

Communications & Public Relations Consultancy Serving Washington State.

Set Measurable Goals & Objectives

Communications & Public Relations Consultancy Serving Washington State.

See Change Through Marketing Tactics

Communications & Public Relations Consultancy Serving Washington State.


Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

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Understand the Marketplace Before Marketing

By Jennifer Ferrero, APR The campaign that flopped A few years back, when my company was more website and marketing focused, I was trying to market to Washington State manufacturing companies to sell them website services. I asked my team to create a fun mailer...

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Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

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Fun ways to get messages across

By Jennifer Ferrero, APR In today’s world of message over-saturation, it’s easy to feel overwhelmed. That’s why, depending upon the medium (i.e. Facebook/Twitter vs. print magazines or newspapers) it can make sense to condense your message down to...

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The Tangible Side of PR

By Jennifer Ferrero, APR When people think of public relations, they often think of a relate-able busy-body type running around an event and whispering orders to event staff while juggling drinks and appetizers. Or, they think of a well-dressed person accepting two...

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Public Relations Services

• Surveys & polls

• Focus groups

• User testing

• Stakeholder interviews

• Marketing & creative briefs

• Audience identification

• Speech writing

• Script writing

Communications Services

• Strategic public relations plans

• Editorial planning

• Copywriting

• Marketing/communications assessments

• Writing and preparation of RFPs

• Media support with press packages

• Coordination of speaking engagements

• Outreach services

“Today’s communication and public relations requires honesty and the ability to be equally adept at crafting messaging with longevity for the organization as well as being responsive to public influences.”

– Jennifer Ferrero, Spokane Public Relations Consultant

Industries Served

Government agencies (state, municipality, county)

Workforce /Economic development organizations

Non-profit organizations

For-profit organizations

Educational organizations

Select small businesses

Manufacturing industry

Aerospace industry


“The team at Switch Up consistently demonstrated their capacity to transform complex and oftentimes intimidating data into visually appealing bits of information that was memorable, relevant and accessible for a broad range of audiences served by our organization.” Kyle West, Spokane Workforce Development Council
“You have exceeded our expectations and the plan looks amazing. Your customer service is truly outstanding.” Tua Vang, Spokane Tribe
“I’ve worked with Switch Up Web for many years – they’ve helped us brand ourselves so that we have instant recognition.” Mary Kaye Bredeson, Center of Excellence for Aerospace and Advanced Manufacturing