Strategic Public Relations
To offer business development consulting services through public relations strategies to business-to-business and business-to-consumer companies in the greater Spokane area.
Switch Up Consulting is known as a knowledgeable, professional, results-oriented public relations organization in the greater Spokane area.
The firm is called upon to develop strategic plans that build awareness for businesses, and change perceptions and behaviors of publics.
The services provided result in better communications, higher revenues, more awareness by publics, and a better understanding by business owners of their business’s structure, services and products.
As an entrepreneur, communicator and public relations professional, Jennifer has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development, and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.
• 1997 Bachelor of Arts, Communication, Boise State University
• 2013 Business Coaching and Mentoring Certification, Spokane Community College
• 2016 Accredited in Public Relations (APR) through the Public Relations Society of America
• Public Relations Society of America (PRSA)
• Spokane Regional Marcom Association
• Spokane Valley Chamber of Commerce
• Toastmasters, Liberty Lake Chapter
Sample of Jennifer Ferrero’s published works (Print magazine articles).
Selina has been with Switch Up since 2011. Along with her incredible, custom graphic design capabilities for websites, logos, brochures and other print pieces, she is an experienced WordPress programmer with a supportive background in PHP coding. Selina works closely with Jennifer to produce all supporting graphically designed materials with a focus on clear messaging and usability.
More About Switch Up Consulting
Switch Up, Inc. dba Switch Up Consulting started out with the dba “doing business as” Switch Up Web & Marketing in 2011 as a website development company. The company served as a full-service marketing agency for a number of years, offering design and production of all materials that companies need to do business. In late 2015, Jennifer modified the company with a new focus exclusively in communications and public relations.
The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and government entities, but serves all types of business – both for profit and non-profit. Switch Up, Inc dba Switch Up Consulting is registered to contract with the federal government, for more information please visit our Government Contracting page.
Equal Opportunity Statement
Switch Up Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Switch Up Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Switch Up Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Video Series by Jennifer Ferrero, APR and Switch Up Consulting
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August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...read more
July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...read more
Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...read more
By Jennifer Ferrero, APR What type of business do you operate? Business-to-business Business-to-consumer Non-profit Knowing the type of business and the broad audience you are seeking is a good way to start. Let's say that you are a non-profit organization. From there...read more
April 2017 How can public relations help my business?read more
Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...read more
By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...read more
Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...read more
The Center of Excellence for Aerospace & Advanced Manufacturing has been an amazing client for many years. Working with them has enabled Switch Up many opportunities to help promote their brand and to tell stories about the world of aerospace manufacturing in...read more
By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...read more
“I have had a chance to look the site over and would like to compliment you and your team for a job well done! I am very pleased with your efforts and the professionalism of your organization.” Bob Baker, General Manager, FirePro
“Launching a new product we knew we needed a new logo to reach a slightly different market than we were used to. Switch Up helped us to describe that market and supplied a great logo.” Lisa Breitenfelt, The Outside Box
“Thank you! You folks really came through for us under time pressure, and I appreciate it very much.” Mike Marzetta, Inland NW Aerospace Consortium