Strategic Public Relations


To offer business development consulting services through public relations strategies to business-to-business and business-to-consumer companies in the greater Spokane area.


Switch Up Consulting is known as a knowledgeable, professional, results-oriented public relations organization in the greater Spokane area.

The firm is called upon to develop strategic plans that build awareness for businesses, and change perceptions and behaviors of publics.

The services provided result in better communications, higher revenues, more awareness by publics, and a better understanding by business owners of their business’s structure, services and products.

The Company

APRLogo-switchupincJennifer Ferrero, APR
Public Relations Consultant 

As an entrepreneur, communicator and public relations professional, Jennifer has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development, and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.


• 1997 Bachelor of Arts, Communication, Boise State University
• 2013 Business Coaching and Mentoring Certification, Spokane Community College
• 2016 Accredited in Public Relations (APR) through the Public Relations Society of America


• Public Relations Society of America (PRSA)
• Spokane Regional Marcom Association
• Spokane Valley Chamber of Commerce
• Toastmasters, Liberty Lake Chapter

Professional Resume: 

View the Professional resume of Jennifer Ferrero, APR


Sample of Jennifer Ferrero’s published works (Print magazine articles).

Selina Starno, Contract Graphic Designer

Selina has been with Switch Up since 2011. Along with her incredible, custom graphic design capabilities for websites, logos, brochures and other print pieces, she is an experienced WordPress programmer with a supportive background in PHP coding. Selina works closely with Jennifer to produce all supporting graphically designed materials with a focus on clear messaging and usability.

More About Switch Up Consulting

Switch Up, Inc. dba Switch Up Consulting started out with the dba “doing business as” Switch Up Web & Marketing in 2011 as a website development company. The company served as a full-service marketing agency for a number of years, offering design and production of all materials that companies need to do business. In late 2015, Jennifer modified the company with a new focus exclusively in communications and public relations.

The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and government entities, but serves all types of business – both for profit and non-profit. Switch Up, Inc dba Switch Up Consulting is registered to contract with the federal government, for more information please visit our Government Contracting page.

Equal Opportunity Statement

Switch Up Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Switch Up Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Switch Up Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Video Series by Jennifer Ferrero, APR and Switch Up Consulting

Want to learn more about public relations?

Watch this short video series to get the scoop on what it means to work with a PR professional! 

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Call Us Now!

Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

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Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

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PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

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New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

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Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...

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Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

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Being “of service” in the service industry, a novel idea

By Jennifer Ferrero, APR Michael Smart, ( a nationally-known public relations expert, who provides conference-based and small group training to PR professionals, says to phrase your service philosophy in terms of, "How can I serve you?" or even...

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Understand the Marketplace Before Marketing

By Jennifer Ferrero, APR The campaign that flopped A few years back, when my company was more website and marketing focused, I was trying to market to Washington State manufacturing companies to sell them website services. I asked my team to create a fun mailer...

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“I have had a chance to look the site over and would like to compliment you and your team for a job well done! I am very pleased with your efforts and the professionalism of your organization.” Bob Baker, General Manager, FirePro

“Launching a new product we knew we needed a new logo to reach a slightly different market than we were used to. Switch Up helped us to describe that market and supplied a great logo.” Lisa Breitenfelt, The Outside Box 

“Thank you! You folks really came through for us under time pressure, and I appreciate it very much.” Mike Marzetta, Inland NW Aerospace Consortium

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