Becoming Accredited in Public Relations

By Jennifer Ferrero, APR A year ago, I started thinking about making a change in my business. Website development was becoming cumbersome, and I felt determined to re-invent my career into something of passion. With a 17-year background in client work focused on...

Catching up and chronicling

By Jennifer Ferrero This June, I am on hiatus from some of my key projects. This has allowed me to catch up on some past projects, while also completing study to a public relations accreditation. After many years of stuffing published articles in local magazines into...

The Value of Experience Followed by School

By Jennifer Ferrero When I was in college, in the early 1990’s, I really struggled. I was faced by complex issues, such as: Who am I going out with this weekend? Where are my classes? Which beer is best? Can I eat Taco Bell everyday and survive? Believe it or...