The Tangible Side of PR

By Jennifer Ferrero, APR When people think of public relations, they often think of a relate-able busy-body type running around an event and whispering orders to event staff while juggling drinks and appetizers. Or, they think of a well-dressed person accepting two...

Seeing the big picture in your business

By Jennifer Ferrero, APR As business owners, we are usually good at making or creating a product or service. Often it’s a passion that drives our work. But, because running a business is a complicated endeavor, where we all wear many hats in the business,...