Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

Fun ways to get messages across

By Jennifer Ferrero, APR In today’s world of message over-saturation, it’s easy to feel overwhelmed. That’s why, depending upon the medium (i.e. Facebook/Twitter vs. print magazines or newspapers) it can make sense to condense your message down to...