By Jennifer Ferrero, APR
There are several key traditional types of media. There are of course, many other types of new media (or social) media – that is a different day, different blog post!
Main types of media that we can review for your benefit:
Earned media – the publication or station likes what you have to say and grants an interview or story
Owned media – your company website, social media pages, LinkedIn account, really anything that you maintain as an organization
Contributed media – you have something to say, you (or me) writes it, we pitch it to appropriate outlets to see if it is picked up
Paid media – this essentially is advertising, you are paying for placement
If you would like more information, or would like to “get out there” please contact me for support and ideas.
509-795-0978 or [email protected]