Email Marketing Testimonial from O’Doherty’s Irish Pub

Spokane Valley, WA

By: Jennifer Ferrero, APR

Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she was a client. We developed their first, and only, website. Many years later, we met up again at a Constant Contact class that I was co-teaching.

As a small business owner, Renee is always looking for low cost ways to market her business. She has a group of very loyal customers that love their restaurant; but she wanted to find out how to reach new customers.

As a service to help O’Doherty’s to build awareness for the business, I implemented an email marketing strategy, and set her up with a Constant Contact account. Each month, I develop a newsletter. The open rates for the newsletters are quite high, and we are growing the mailing list each week.

Renee testifies to the value of email marketing in this video. Check it out!