Types of Media: Engagement

View current newsletter Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It’s a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many...

Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I’m often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys – set up so that you can see...

New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn’t your full time job. I can you save time and reach your goals by bringing all of your online marketing together in...

Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I’ve been an entrepreneur for most of my career, choosing to chart my own course. I’ve had some different business models, and...