Switch Up Consulting does similar marketing communications work for each client group. Here’s a standard case study that provides an idea of how we serve our clients.
The Problem – Small government agency, grant funded needs outreach exposure
A small government agency, based in Washington, runs on grant funding. They have identified a scope of work and have recently gone through an audit by a third party to determine if they are meeting their scope of work and identified deliverables. The audit revealed that they are lacking in stakeholder outreach and recommended that they work with an outside marketing company to develop branding through a new logo and key marketing pieces. Additionally, it was recommended that they determine and use consistent key messaging regarding the organization so that they can foster better outcomes with stakeholders.
The Solution – Audience understanding, placement and outreach materials
In working with the agency, Switch Up Web & Marketing held a Marketing Brief meeting with key stakeholders including the Executive Director, Board Members and people who were direct recipients of their services. Through this interview, an Executive Summary was submitted that identified key audiences (participants, supporters and influencers) for the organization; key goals and services of the organization; branding and aesthetic desires; key tasks and functions by stakeholders; social media and networking aspects of the organization, and more. All of these findings in the Executive Summary were used to guide Branding Development for the group. Finally key messaging and collateral pieces were developed for the organization along with outreach activity recommendations to help them to conduct the necessary outreach. Measurement objectives were put into place with a measurement schedule.
Ready to get started?
August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...read more
July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...read more
Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...read more
By Jennifer Ferrero, APR What type of business do you operate? Business-to-business Business-to-consumer Non-profit Knowing the type of business and the broad audience you are seeking is a good way to start. Let's say that you are a non-profit organization. From there...read more
April 2017 How can public relations help my business?read more
Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...read more
By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...read more
Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...read more
The Center of Excellence for Aerospace & Advanced Manufacturing has been an amazing client for many years. Working with them has enabled Switch Up many opportunities to help promote their brand and to tell stories about the world of aerospace manufacturing in...read more
By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...read more