omwbe_logoCommunications & Public Relations Consulting

Let us solve your communication and public relations problems!

Direct line: 509-795-0978

Switch Up, Inc., dba Switch Up Consulting
PO Box 501
Liberty Lake, WA 99019

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Request for Proposals or Quotes (RFP/RFQ) – Please contact us for an email or phone call

Government Contracting – View our capabilities

Washington State Certified, woman-owned, disadvantaged business enterprise; registered through PTAC on www.sam.gov

We will reply to your requests within 24 hours.

Former website and design clients with Switch Up Web & Marketing

If you are a former Switch Up Web & Marketing customer and need website or design support, please contact Well Dressed Walrus at 509-309-0975.

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Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

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Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

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PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

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New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

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Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...

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Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

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Being “of service” in the service industry, a novel idea

By Jennifer Ferrero, APR Michael Smart, (www.michaelsmartpr.com) a nationally-known public relations expert, who provides conference-based and small group training to PR professionals, says to phrase your service philosophy in terms of, "How can I serve you?" or even...

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Understand the Marketplace Before Marketing

By Jennifer Ferrero, APR The campaign that flopped A few years back, when my company was more website and marketing focused, I was trying to market to Washington State manufacturing companies to sell them website services. I asked my team to create a fun mailer...

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Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun...their office is cool looking and they have some neat ideas - but marketing companies are focused on...

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