Switch Up, Inc dba Switch Up Consulting is registered to contract with the federal government. We are also registered to contract with the State of Washington through WEBS. Additionally, Switch Up is interested in contracting with municipalities and county agencies in addition to school districts in Washington. We are certified as a Woman-Owned, Disadvantaged Business Enterprise. We have earned a State Certification with the Office of Minority and Women Owned Businesses in Washington.

omwbe_logoBusiness Classification: Corporation
UBI #: 603096331
DUNS #: 028469271
Cage Code: 75FG3
Washington License #: 603096331
Federal Tax ID #: 451368083

541613 – Marketing Consulting Services
541810 – Advertising Agencies
541910 – Marketing Research
339950 – Sign Manufacturing
512110 – Video
711510 – Artists, Writers, Performers
519190 – All Other Information Services
541430 – Graphic Design Services

Industry Certifications

  • Accredited in Public Relations (APR) through the Universal Accreditation Board, 2016 (awarded to Jennifer Ferrero)
  • Business Coaching 2013, Spokane Community College (Jennifer Ferrero)

Business background 

Switch Up, Inc. dba Switch Up Consulting was founded in 2011 as a website development company. Owner, Jennifer Ferrero, has been in the website development and marketing industry since 2001 starting first in a corporate environment in Corporate Communications. The company has evolved into a full-service marketing agency offering design and production of all materials that companies need to do business such as websites, logos, business cards, proposal and letterhead templates, social media templates, search engine optimization, user testing, research and reporting, company folders, tradeshow banners and branding materials. The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and small government entities.

Areas of expertise

  • Public Relations Planning, Research, Implementation, Evaluation
  • Logos • Websites • Collateral • Print • Banners • Consulting • Video
  • Strategic communications planning and implementation

Unique capabilities or resources

Development of public relations plans, surveys, research, internal communications, building a brand, design services

Relevant past projects 

  • Spokane Tribe of Indians Sustainable Community Master Plan book; design, editing, production
  • Center of Excellence for Aerospace and Advanced Manufacturing; full marketing package including website development
  • Spokane Regional Clean Air Agency; website development
  • Intrinium; company branding and collateral package, website development
  • Brown Contracting & Development; website development
  • KAYU My Fox Spokane; website development
  • Fire Protection Specialists; website development
  • Morning Star Boys’ Ranch & Morning Star Community Services; multi-site website development
  • Pacific Northwest Unmanned Aerial Systems Flight Center; website development & collateral material


  • President, Jennifer Ferrero awarded “2013 Women in Business Leadership Award” Spokane Business Catalyst magazine
  • 2013 Best Web Design Business Silver Award Spokane Business Catalyst magazine

Ready to get started?


Call Us Now!

June Newsletter – Proactive vs. Reactive Public Relations

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...

read more

Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

read more

Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

read more

PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

read more

New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

read more

Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...

read more

Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

read more