BUILD AWARENESS

CHANGE BEHAVIORS

IMPROVE COMMUNICATION

DEAL WITH CONFLICT OR CRISIS

PR Problems?

-Low sales or revenue

-Heavy competition

-Lack of brand awareness

-Communication issues

-Trouble telling story

-Selling services

-Trouble sharing about additional services

-Inconsistent messaging

-Lack of marketing campaigns

-Unwanted media coverage

-No media coverage

Jennifer Ferrero, APR, CC, CL

Jennifer Ferrero, APR, CC, CL

Public Relations Consultant/Contractor

Experienced communication and public relations professional.

Résumé Highlights

Boise State University, BA in Communications,1997

Public relations professional offering strategic and tactical planning, implementation, and evaluation

Professional writer, editor, interviewer, communication specialist, public speaker, trainer, publisher, publicist

Entrepreneur of two website and marketing firms, magazine publisher

APR Certified, National accreditation in public relations from the Public Relations Society of America

President-elect, Spokane Chapter of the Public Relations Society of America (PRSA)

VP of Public Relations, Toastmasters #399

Constant Contact Solution Provider, certified

Building Awareness & Engagement!

Most businesses contact me to help build awareness and engagement with a product, service or special campaign. All projects start with research, and conclude with evaluation of implemented tactics. That way, all projects offer success measurement!

Get into the media & build awareness

Get out of the media & a crisis situation

Plan for growth and better results using PR strategy

Find out what people think & change behaviors

Reach new audiences (publics)

Deal with communication issues

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