Casey Family Dental, Website Assessment

Dr. Casey is considering a re-design of his website. He wanted to know how well his website is communicating with current and prospective patients. He is also looking at how to better communicate about special services offered by the practice. Lastly, he belongs to an affiliate organization that provides website services, and he wanted to better understand the technical lingo they were proposing to him.

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August Newsletter – Measurement of campaigns

August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...

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July Newsletter – Getting things done with tactics

July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...

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June Newsletter – Proactive vs. Reactive Public Relations

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...

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Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

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Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

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PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

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New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

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