Community Cancer Fund Public Relations Plan

Community Cancer Fund Public Relations Plan

Public Relations Planning

Community Cancer Fund has a successful track record with fundraising for cancer programs and research in the Inland Northwest. Formerly branded as Coaches vs. Cancer, they were renamed in 2014. They have developed some great techniques for reaching large  donors and they have created many collaborative partnerships in the region. They approached Switch Up Consulting in early 2016 to discuss putting together a public relations plan.

Through this work, as a team, the CCF group and Switch Up Consulting identified the public relations problem to solve. The Public Relations Plan contained:

  • Research
  • Planning
  • Implementation
  • and Evaluation

Through this structure, methods were recommended to solve the public relations problem while providing clear documentation of all elements needed for a successful PR Plan.

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