Intelligent Balance Spinal Care

Dr. Kim Shiplet White, a upper cervical chiropractor in Liberty Lake, is a pro-active business owner. She is working hard to build her business and is always improving services and communication with patients. The challenge? The community is flush with chiropractors, so there is a lot of competition. She is working with Switch Up Consulting in an ongoing agreement for public relations services to increase awareness and understanding with her patients and the community about her practice.

Ready to get started?

509-795-0978

Call Us Now!

Blog

Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

read more

Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

read more

PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

read more

New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

read more

Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...

read more

Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

read more

Being “of service” in the service industry, a novel idea

By Jennifer Ferrero, APR Michael Smart, (www.michaelsmartpr.com) a nationally-known public relations expert, who provides conference-based and small group training to PR professionals, says to phrase your service philosophy in terms of, "How can I serve you?" or even...

read more