Washington Dental Service Foundation

Media Pitch Project

This organization had a contributed article that was written by a Washington dentist that was targeted to seniors and those nearing retirement. The purpose of the story was to communicate that Medicare does not cover dental, and what seniors can do to take better care of their teeth.

We determined that print publications with a senior section and/or publications that cater to an older demographic would be most receptive to this pitch.

Through this determination, we created a list of key publications to target with the issuance of the story and pitched the story for publication along with submitted photos.

One example of how this story was picked up is via the Spokesman Review in Spokane. A reporter liked the content of the story, and asked to use the quotes, but also to make the story more locally focused. They used the content and concept of the story and wrote their own version, with permission from the client, which was published in the Spokesman’s senior section.

View the article: http://www.spokesman.com/stories/2016/aug/08/financial-decay-dental-care-can-threaten-retiremen/

Ready to get started?


Call Us Now!


June Newsletter – Proactive vs. Reactive Public Relations

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...

read more

Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

read more

Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

read more

PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

read more

New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

read more

Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...

read more

Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

read more