Business development and public relations planning
There is a movement in Washington State to understand and embrace the FAA rules surrounding unmanned aircraft systems, commonly known as drones.
Through Jennifer Ferrero’s affiliation with the Center of Excellence for Aerospace and Advanced Manufacturing, and with design support from Selina Starno, they worked with the Washington Unmanned Aircraft Technology Coalition (WUATC) to create a brand.
The work included:
- Initial business development, creation of purpose, mission, vision, audiences
- Development of a website and its copy; to include SEO and functionality
- Development of branded materials to help sell the idea to industry, government and academic interests
Ongoing work includes:
- Planning and execution of a public relations and event plan for the organization’s first conference
- Ongoing work with the coalition members for future business development
- Support and recommendations for social media
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August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...read more
July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...read more
Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...read more
By Jennifer Ferrero, APR What type of business do you operate? Business-to-business Business-to-consumer Non-profit Knowing the type of business and the broad audience you are seeking is a good way to start. Let's say that you are a non-profit organization. From there...read more
April 2017 How can public relations help my business?read more
Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or social)...read more
By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...read more
Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...read more