Business development and public relations planning
There is a movement in Washington State to understand and embrace the FAA rules surrounding unmanned aircraft systems, commonly known as drones.
Through Jennifer Ferrero’s affiliation with the Center of Excellence for Aerospace and Advanced Manufacturing, and with design support from Selina Starno, they worked with the Washington Unmanned Aircraft Technology Coalition (WUATC) to create a brand.
The work included:
- Initial business development, creation of purpose, mission, vision, audiences
- Development of a website and its copy; to include SEO and functionality
- Development of branded materials to help sell the idea to industry, government and academic interests
Ongoing work includes:
- Planning and execution of a public relations and event plan for the organization’s first conference
- Ongoing work with the coalition members for future business development
- Support and recommendations for social media
Ready to get started?
April 2017 How can public relations help my business?read more
Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...read more
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The Center of Excellence for Aerospace & Advanced Manufacturing has been an amazing client for many years. Working with them has enabled Switch Up many opportunities to help promote their brand and to tell stories about the world of aerospace manufacturing in...read more
By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...read more
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By Jennifer Ferrero, APR Michael Smart, (www.michaelsmartpr.com) a nationally-known public relations expert, who provides conference-based and small group training to PR professionals, says to phrase your service philosophy in terms of, "How can I serve you?" or even...read more
By Jennifer Ferrero, APR The campaign that flopped A few years back, when my company was more website and marketing focused, I was trying to market to Washington State manufacturing companies to sell them website services. I asked my team to create a fun mailer...read more