Business development and public relations planning
There is a movement in Washington State to understand and embrace the FAA rules surrounding unmanned aircraft systems, commonly known as drones.
Through Jennifer Ferrero’s affiliation with the Center of Excellence for Aerospace and Advanced Manufacturing, and with design support from Selina Starno, they worked with the Washington Unmanned Aircraft Technology Coalition (WUATC) to create a brand.
The work included:
- Initial business development, creation of purpose, mission, vision, audiences
- Development of a website and its copy; to include SEO and functionality
- Development of branded materials to help sell the idea to industry, government and academic interests
Ongoing work includes:
- Planning and execution of a public relations and event plan for the organization’s first conference
- Ongoing work with the coalition members for future business development
- Support and recommendations for social media
Ready to get started?
By Jennifer Ferrero, APR What type of business do you operate? Business-to-business Business-to-consumer Non-profit Knowing the type of business and the broad audience you are seeking is a good way to start. Let's say that you are a non-profit organization. From there...read more
April 2017 How can public relations help my business?read more
Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...read more
By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...read more
Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...read more
The Center of Excellence for Aerospace & Advanced Manufacturing has been an amazing client for many years. Working with them has enabled Switch Up many opportunities to help promote their brand and to tell stories about the world of aerospace manufacturing in...read more
By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...read more
By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...read more
A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...read more
By Jennifer Ferrero, APR Michael Smart, (www.michaelsmartpr.com) a nationally-known public relations expert, who provides conference-based and small group training to PR professionals, says to phrase your service philosophy in terms of, "How can I serve you?" or even...read more