WUATC Public Relations & Event Plan

WUATC Public Relations & Event Plan

Business development and public relations planning

There is a movement in Washington State to understand and embrace the FAA rules surrounding unmanned aircraft systems, commonly known as drones.

Through Jennifer Ferrero’s affiliation with the Center of Excellence for Aerospace and Advanced Manufacturing, and with design support from Selina Starno, they worked with the Washington Unmanned Aircraft Technology Coalition (WUATC) to create a brand.

The work included: 

  • Initial business development, creation of purpose, mission, vision, audiences
  • Development of a website and its copy; to include SEO and functionality
  • Development of branded materials to help sell the idea to industry, government and academic interests

Ongoing work includes: 

  • Planning and execution of a public relations and event plan for the organization’s first conference
  • Ongoing work with the coalition members for future business development
  • Support and recommendations for social media

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Blog

Types of Media: Engagement

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It's a quick read with fun info. By Jennifer Ferrero, APR There are several key traditional types of media. There are of course, many other types of new media (or...

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Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I'm often asked, what does a public relations professional do? In  this series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

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PR Thoughts Newsletter

Switch Up Consulting newsletters are published once-per-month. The content includes: Public relations business ideas that will help you Upcoming training events for learning more about PR and Marketing Client case studies PR Surveys - set up so that you can see how...

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New Services Through Constant Contact

By Jennifer Ferrero, APR Once we have developed your Public Relations Plan, you will be ready for marketing services. I realize that marketing isn't your full time job. I can you save time and reach your goals by bringing all of your online marketing together in one...

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Career Advice: Don’t Wait – Participate

By Jennifer Ferrero, APR After 20 years of work, 2016 was the best year of my career life because I chose to make it great. I've been an entrepreneur for most of my career, choosing to chart my own course. I've had some different business models, and partners along...

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Top 5 ways market reports help businesses!

A market report is a series of snapshots into who you are serving, where they are located, their preferences, how they like to be reached, where they spend money and any number of attributes that make up a customer/client/patient. Here are the TOP 5 benefits of using...

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Being “of service” in the service industry, a novel idea

By Jennifer Ferrero, APR Michael Smart, (www.michaelsmartpr.com) a nationally-known public relations expert, who provides conference-based and small group training to PR professionals, says to phrase your service philosophy in terms of, "How can I serve you?" or even...

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Understand the Marketplace Before Marketing

By Jennifer Ferrero, APR The campaign that flopped A few years back, when my company was more website and marketing focused, I was trying to market to Washington State manufacturing companies to sell them website services. I asked my team to create a fun mailer...

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