Strategic Public Relations


To offer business development consulting services through public relations strategies to business-to-business and business-to-consumer companies in the greater Spokane area.


Switch Up Consulting is known as a knowledgeable, professional, results-oriented public relations organization in the greater Spokane area.

The firm is called upon to develop strategic plans that build awareness for businesses, and change perceptions and behaviors of publics.

The services provided result in better communications, higher revenues, more awareness by publics, and a better understanding by business owners of their business’s structure, services and products.

The Company

APRLogo-switchupincJennifer Ferrero, APR
Public Relations Consultant 

As an entrepreneur, communicator and public relations professional, Jennifer has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development, and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.


• 1997 Bachelor of Arts, Communication, Boise State University
• 2013 Business Coaching and Mentoring Certification, Spokane Community College
• 2016 Accredited in Public Relations (APR) through the Public Relations Society of America


• Public Relations Society of America (PRSA)
• Spokane Regional Marcom Association
• Spokane Valley Chamber of Commerce
• Toastmasters, Liberty Lake Chapter

Professional Resume: 

View the resume of Jennifer Ferrero, 2017 


Sample of Jennifer Ferrero’s published works (Print magazine articles).

Selina Starno, Contract Graphic Designer

Selina has been with Switch Up since 2011. Along with her incredible, custom graphic design capabilities for websites, logos, brochures and other print pieces, she is an experienced WordPress programmer with a supportive background in PHP coding. Selina works closely with Jennifer to produce all supporting graphically designed materials with a focus on clear messaging and usability.

More About Switch Up Consulting

Switch Up, Inc. dba Switch Up Consulting started out with the dba “doing business as” Switch Up Web & Marketing in 2011 as a website development company. The company served as a full-service marketing agency for a number of years, offering design and production of all materials that companies need to do business. In late 2015, Jennifer modified the company with a new focus exclusively in communications and public relations.

The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and government entities, but serves all types of business – both for profit and non-profit. Switch Up, Inc dba Switch Up Consulting is registered to contract with the federal government, for more information please visit our Government Contracting page.

Equal Opportunity Statement

Switch Up Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Switch Up Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Switch Up Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Video Series by Jennifer Ferrero, APR and Switch Up Consulting

Want to learn more about public relations?

Watch this short video series to get the scoop on what it means to work with a PR professional! 

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January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

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Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

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December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

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November Newsletter: Thankful for my clients

So very thankful! I am fortunate that everyday I get to do work that I love. Even better - I can offer services that are of value to small business owners. The services that I offer can greatly help small business owners to build their businesses. In this...

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August Newsletter – Measurement of campaigns

August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...

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July Newsletter – Getting things done with tactics

July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...

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June Newsletter – Proactive vs. Reactive Public Relations

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...

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“I have had a chance to look the site over and would like to compliment you and your team for a job well done! I am very pleased with your efforts and the professionalism of your organization.” Bob Baker, General Manager, FirePro

“Launching a new product we knew we needed a new logo to reach a slightly different market than we were used to. Switch Up helped us to describe that market and supplied a great logo.” Lisa Breitenfelt, The Outside Box 

“Thank you! You folks really came through for us under time pressure, and I appreciate it very much.” Mike Marzetta, Inland NW Aerospace Consortium

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