DEAL WITH CONFLICT OR CRISIS
Who I work with
I work with smart small business owners and non-profit/educational organizations, who want to build awareness, enabling their business or organizations to grow, while increasing customers/clients, and revenue.Jennifer Ferrero, APR, CC, CL
Strategic Public Relations
To offer business development consulting services through public relations strategies to business-to-business and business-to-consumer companies in the greater Spokane area.
Switch Up Consulting is known as a knowledgeable, professional, results-oriented public relations organization in the greater Spokane area.
The firm is called upon to develop strategic plans that build awareness for businesses, and change perceptions and behaviors of publics.
The services provided result in better communications, higher revenues, more awareness by publics, and a better understanding by business owners of their business’s structure, services and products.
As an entrepreneur, communicator and public relations professional, Jennifer has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development, and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.
- 1997 Bachelor of Arts, Communication, Boise State University
- 2013 Business Coaching and Mentoring Certification, Spokane Community College
- 2016 Accredited in Public Relations (APR) through the Public Relations Society of America
- 2017 Competent Communicator (CC) and Competent Leader (CL) Toastmasters International
- 2018 Advanced Leader Bronze (ALB) and Advanced Communicator Bronze (ACB) Toastmasters International
• Public Relations Society of America (PRSA)
• Spokane Regional Marcom Association
• Spokane Valley Chamber of Commerce
• Toastmasters, Liberty Lake Chapter
Sample of Jennifer Ferrero’s published works (Print magazine articles).
Selina has been with Switch Up since 2011. Along with her incredible, custom graphic design capabilities for websites, logos, brochures and other print pieces, she is an experienced WordPress programmer with a supportive background in PHP coding. Selina works closely with Jennifer to produce all supporting graphically designed materials with a focus on clear messaging and usability.
More About Switch Up Consulting
Switch Up, Inc. dba Switch Up Consulting started out with the dba “doing business as” Switch Up Web & Marketing in 2011 as a website development company. The company served as a full-service marketing agency for a number of years, offering design and production of all materials that companies need to do business. In late 2015, Jennifer modified the company with a new focus exclusively in communications and public relations.
The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and government entities, but serves all types of business – both for profit and non-profit. Switch Up, Inc dba Switch Up Consulting is registered to contract with the federal government, for more information please visit our Government Contracting page.
Equal Opportunity Statement
Switch Up Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Switch Up Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Switch Up Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Video Series by Jennifer Ferrero, APR and Switch Up Consulting
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All organizations are at risk for crisis at one point or another. Planning ahead and understanding your risk from a communication perspective is advisable.read more
Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work. It doesn't have to be. With a bit of planning, and the development of an editorial plan, regular communications can...read more
Just released - January 2019 Newsletter Complaints in business are a fact of life. But when one customer calls to complain does it throw your business into a tailspin? It shouldn't. But yet, I cannot tell you how many clients through the years will call in a panic...read more
At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text: Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...read more
Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...read more
Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...read more
Greetings! Chris Traeger, a character on the show Parks and Recreation (played by Rob Lowe - now on Netflix) is a "yes man." When he is approached he offers enthusiasm and excitement, and he makes each person feel special. His character is pleasant to...read more
View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.read more
Switch Up Consulting has been contracted with the Center of Excellence for Aerospace and Advanced Manufacturing for many years. Recently as they prepared to launch a new brand and Center of Excellence for Unmanned and Autonomous Systems, we were brought in...read more
Check out the summer 2018 issue of the newsletter on media training. There are some helpful tips that may help you in your business.read more
“I have had a chance to look the site over and would like to compliment you and your team for a job well done! I am very pleased with your efforts and the professionalism of your organization.” Bob Baker, General Manager, FirePro
“Launching a new product we knew we needed a new logo to reach a slightly different market than we were used to. Switch Up helped us to describe that market and supplied a great logo.” Lisa Breitenfelt, The Outside Box
“Thank you! You folks really came through for us under time pressure, and I appreciate it very much.” Mike Marzetta, Inland NW Aerospace Consortium