By Jennifer Ferrero
When I was in college, in the early 1990’s, I really struggled. I was faced by complex issues, such as:
- Who am I going out with this weekend?
- Where are my classes?
- Which beer is best?
- Can I eat Taco Bell everyday and survive?
Believe it or not, with those deep thoughts in mind, I was able to earn a degree in Communications and have had a relatively successful career.
Fast forward 19 years and three businesses later, I decided to go back to school. I applied for and committed to earning a national Accreditation in Public Relations (through the Public Relations Society of America), last July.
Now, almost a year later, I am there. Here are my learnings from this process:
- When you read a text book, such as, “Public Relations Strategies and Tactics,” or perhaps, “Cutlip & Centers Effective Public Relations,” after a career of working with clients, the text really makes sense. You find yourself nodding “yes” a lot!
- Being able to become “educated” is important.
- Understanding why research and measurement matter, is really cool and pretty much makes my day.
- Meeting with other committed professionals is exciting and makes you feel like you are a part of something important.
- Lastly, you feel a real sense of accomplishment when you finish a task that was a year-in-the-making.
I was proud of the Bachelor’s in Communications from Boise State. I have been even more proud of owning and operating multiple businesses that employ people while making customers happy – but now – earning Accreditation in Public Relations and representing the Public Relations industry as a true professional – the icing on the cake!
Help me celebrate often by hiring me to encourage me to help your business in amazing ways!