DEAL WITH CONFLICT OR CRISIS
Switch Up Consulting does similar marketing communications work for each client group. Here’s a standard case study that provides an idea of how we serve our clients.
The Problem – Small government agency, grant funded needs outreach exposure
A small government agency, based in Washington, runs on grant funding. They have identified a scope of work and have recently gone through an audit by a third party to determine if they are meeting their scope of work and identified deliverables. The audit revealed that they are lacking in stakeholder outreach and recommended that they work with an outside marketing company to develop branding through a new logo and key marketing pieces. Additionally, it was recommended that they determine and use consistent key messaging regarding the organization so that they can foster better outcomes with stakeholders.
The Solution – Audience understanding, placement and outreach materials
In working with the agency, Switch Up Web & Marketing held a Marketing Brief meeting with key stakeholders including the Executive Director, Board Members and people who were direct recipients of their services. Through this interview, an Executive Summary was submitted that identified key audiences (participants, supporters and influencers) for the organization; key goals and services of the organization; branding and aesthetic desires; key tasks and functions by stakeholders; social media and networking aspects of the organization, and more. All of these findings in the Executive Summary were used to guide Branding Development for the group. Finally key messaging and collateral pieces were developed for the organization along with outreach activity recommendations to help them to conduct the necessary outreach. Measurement objectives were put into place with a measurement schedule.
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