Switch Up, Inc dba Switch Up Consulting is registered to contract with the federal government. We are also registered to contract with the State of Washington through WEBS. Additionally, Switch Up is interested in contracting with municipalities and county agencies in addition to school districts in Washington. We are certified as a Woman-Owned, Disadvantaged Business Enterprise. We have earned a State Certification with the Office of Minority and Women Owned Businesses in Washington.

omwbe_logoBusiness Classification: Corporation
UBI #: 603096331
DUNS #: 028469271
Cage Code: 75FG3
Washington License #: 603096331
Federal Tax ID #: 451368083

541613 – Marketing Consulting Services
541810 – Advertising Agencies
541910 – Marketing Research
339950 – Sign Manufacturing
512110 – Video
711510 – Artists, Writers, Performers
519190 – All Other Information Services
541430 – Graphic Design Services

Industry Certifications

  • Accredited in Public Relations (APR) through the Universal Accreditation Board, 2016 (awarded to Jennifer Ferrero)
  • Business Coaching 2013, Spokane Community College (Jennifer Ferrero)

Business background 

Switch Up, Inc. dba Switch Up Consulting was founded in 2011 as a website development company. Owner, Jennifer Ferrero, has been in the website development and marketing industry since 2001 starting first in a corporate environment in Corporate Communications. The company has evolved into a full-service marketing agency offering design and production of all materials that companies need to do business such as websites, logos, business cards, proposal and letterhead templates, social media templates, search engine optimization, user testing, research and reporting, company folders, tradeshow banners and branding materials. The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and small government entities.

Areas of expertise

  • Public Relations Planning, Research, Implementation, Evaluation
  • Logos • Websites • Collateral • Print • Banners • Consulting • Video
  • Strategic communications planning and implementation

Unique capabilities or resources

Development of public relations plans, surveys, research, internal communications, building a brand, design services

Relevant past projects 

  • Spokane Tribe of Indians Sustainable Community Master Plan book; design, editing, production
  • Center of Excellence for Aerospace and Advanced Manufacturing; full marketing package including website development
  • Spokane Regional Clean Air Agency; website development
  • Intrinium; company branding and collateral package, website development
  • Brown Contracting & Development; website development
  • KAYU My Fox Spokane; website development
  • Fire Protection Specialists; website development
  • Morning Star Boys’ Ranch & Morning Star Community Services; multi-site website development
  • Pacific Northwest Unmanned Aerial Systems Flight Center; website development & collateral material


  • President, Jennifer Ferrero awarded “2013 Women in Business Leadership Award” Spokane Business Catalyst magazine
  • 2013 Best Web Design Business Silver Award Spokane Business Catalyst magazine

Ready to get started?


January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

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Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

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December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

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November Newsletter: Thankful for my clients

So very thankful! I am fortunate that everyday I get to do work that I love. Even better - I can offer services that are of value to small business owners. The services that I offer can greatly help small business owners to build their businesses. In this...

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August Newsletter – Measurement of campaigns

August 2017 In this issue, the topic is two-fold - measurement of campaigns, and on another note - what is credibility and how does it play a role in public relations? Go to the web link of this issue (and share it on social media). Download the PDF of the newsletter...

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July Newsletter – Getting things done with tactics

July 2017 Tactics are often the first thing that a client will ask for - yet, this series of action steps should really come later in the project. In this issue, learn more about marketing tactics, what they are, and how to use them. Click on link to view web version,...

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June Newsletter – Proactive vs. Reactive Public Relations

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month's video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think about...

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