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Blog

Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

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March Newsletter: Educating in a big part of selling!

View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...

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January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

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Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

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December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

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