Arthritis Northwest is an established medical practice in Spokane. They were looking at spending some money on marketing campaigns, but wanted to first validate their publics, market research, and regional demand. The public relations plan that they received contained market research and a SWOT analysis, planning (messaging, goals, objectives), implementation (marketing tactic recommendations, media outlets), and evaluation.
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View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.read more
Switch Up Consulting has been contracted with the Center of Excellence for Aerospace and Advanced Manufacturing for many years. Recently as they prepared to launch a new brand and Center of Excellence for Unmanned and Autonomous Systems, we were brought in...read more
Check out the summer 2018 issue of the newsletter on media training. There are some helpful tips that may help you in your business....read more
Would you like to learn how to be more like Ronald Reagan, "The Great Communicator," in giving speeches? I think we would all like to improve in public speaking. This month's newsletter offers tips for speech improvement based upon the Gipper! Read...read more
View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...read more
Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...read more
Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...read more
Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...read more
So very thankful! I am fortunate that everyday I get to do work that I love. Even better - I can offer services that are of value to small business owners. The services that I offer can greatly help small business owners to build their businesses. In this...read more