Dr. Casey is considering a re-design of his website. He wanted to know how well his website is communicating with current and prospective patients. He is also looking at how to better communicate about special services offered by the practice. Lastly, he belongs to an affiliate organization that provides website services, and he wanted to better understand the technical lingo they were proposing to him.
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Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work. It doesn't have to be. With a bit of planning, and the development of an editorial plan, regular communications can...read more
Just released - January 2019 Newsletter Complaints in business are a fact of life. But when one customer calls to complain does it throw your business into a tailspin? It shouldn't. But yet, I cannot tell you how many clients through the years will call in a panic...read more
At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text: Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...read more
Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...read more
Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...read more
Greetings! Chris Traeger, a character on the show Parks and Recreation (played by Rob Lowe - now on Netflix) is a "yes man." When he is approached he offers enthusiasm and excitement, and he makes each person feel special. His character is pleasant to...read more
View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.read more
Switch Up Consulting has been contracted with the Center of Excellence for Aerospace and Advanced Manufacturing for many years. Recently as they prepared to launch a new brand and Center of Excellence for Unmanned and Autonomous Systems, we were brought in...read more
Check out the summer 2018 issue of the newsletter on media training. There are some helpful tips that may help you in your business.read more
Would you like to learn how to be more like Ronald Reagan, "The Great Communicator," in giving speeches? I think we would all like to improve in public speaking. This month's newsletter offers tips for speech improvement based upon the Gipper! Read...read more