Great NW BBQ Beer Festival

Press Release and Media Pitch List for the Great NW BBQ Beer Festival

Miriam Nevarez, event planner and owner of VIP Events, needed support to get the word out about her event. She asked me to prepare a press release, and to send it out to a media list. We worked with a list of regional media to determine the best media outlets to approach for promotion of the event. The pitch went out about a week before the event, and she received follow-up calls from a number of key outlets to cover the event.

 

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Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

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March Newsletter: Educating in a big part of selling!

View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...

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January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

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Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

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December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

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November Newsletter: Thankful for my clients

So very thankful! I am fortunate that everyday I get to do work that I love. Even better - I can offer services that are of value to small business owners. The services that I offer can greatly help small business owners to build their businesses. In this...

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