O'Doherty's Pub & BBQ Newsletter and Table Tent

Newsletter and Table Tent Design for O’Doherty’s Pub & BBQ

This hometown restaurant has great atmosphere and a loyal group of customers. But expanding the customer base can be difficult in today’s market. There are many new restaurants in the area, and it’s competitive. Therefore, in working with the owners, we pitched the idea of building brand awareness first to loyal customers, followed by new patrons to the restaurant.

Big idea – Set up a Constant Contact account that can be used to communicate with patrons via a monthly newsletter.

How to do it – Set up table tents asking people to sign up for the newsletters by texting a number and name

Next – Determine editorial content for the newsletter and set expectations for how often it will be sent

Result – Build brand awareness, and entice people to come back more often for a meal. Share new information with patrons about the restaurant, specials, Irish history and jokes, and staff.


Ready to get started?



November newsletter: How to speak to an angry crowd

Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...

read more

October Newsletter: Your Public Persona

Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...

read more

Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

read more

March Newsletter: Educating in a big part of selling!

View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...

read more

January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

read more