Seattle’s Finest

Public Relations Projects, Crisis Communications

This company, located in the Seattle area, suddenly found itself in local media for an issue that wasn’t theirs. Out of the blue, they were put on the defensive, and were being asked to participate in interviews with media. The issue was challenging and included many different businesses, and government players. Switch Up Consulting was hired to get the business out of the media, and to help them to communicate clear information to customers and employees about the issue.

Second project, Announce purchase of competing business

Seattle’s Finest was approached by a competitor to buy portions of a competing business that was closing. They wanted to make an announcement to certain publics:

  • Local media
  • Employees, current and future
  • Clients, current and future

We prepared a press release and sent it out. We were picked up by the local business journal. We also developed email communications using Constant Contact to announce the purchase to employees and clients.

 

Ready to get started?

509-795-0978

Blog

February Newsletter: Editorial Planning, so easy

Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work.  It doesn't have to be.  With a bit of planning, and the development of an editorial plan, regular communications can...

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December newsletter: With Appreciation

At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text:  Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...

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November newsletter: How to speak to an angry crowd

Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...

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October Newsletter: Your Public Persona

Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...

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Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

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