Seattle’s Finest

Public Relations Projects, Crisis Communications

This company, located in the Seattle area, suddenly found itself in local media for an issue that wasn’t theirs. Out of the blue, they were put on the defensive, and were being asked to participate in interviews with media. The issue was challenging and included many different businesses, and government players. Switch Up Consulting was hired to get the business out of the media, and to help them to communicate clear information to customers and employees about the issue.

Second project, Announce purchase of competing business

Seattle’s Finest was approached by a competitor to buy portions of a competing business that was closing. They wanted to make an announcement to certain publics:

  • Local media
  • Employees, current and future
  • Clients, current and future

We prepared a press release and sent it out. We were picked up by the local business journal. We also developed email communications using Constant Contact to announce the purchase to employees and clients.


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Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

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March Newsletter: Educating in a big part of selling!

View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...

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January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

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Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

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December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

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