Public Relations Projects, Crisis Communications
This company, located in the Seattle area, suddenly found itself in local media for an issue that wasn’t theirs. Out of the blue, they were put on the defensive, and were being asked to participate in interviews with media. The issue was challenging and included many different businesses, and government players. Switch Up Consulting was hired to get the business out of the media, and to help them to communicate clear information to customers and employees about the issue.
Second project, Announce purchase of competing business
Seattle’s Finest was approached by a competitor to buy portions of a competing business that was closing. They wanted to make an announcement to certain publics:
- Local media
- Employees, current and future
- Clients, current and future
We prepared a press release and sent it out. We were picked up by the local business journal. We also developed email communications using Constant Contact to announce the purchase to employees and clients.
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View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.read more
Switch Up Consulting has been contracted with the Center of Excellence for Aerospace and Advanced Manufacturing for many years. Recently as they prepared to launch a new brand and Center of Excellence for Unmanned and Autonomous Systems, we were brought in...read more
Check out the summer 2018 issue of the newsletter on media training. There are some helpful tips that may help you in your business....read more
Would you like to learn how to be more like Ronald Reagan, "The Great Communicator," in giving speeches? I think we would all like to improve in public speaking. This month's newsletter offers tips for speech improvement based upon the Gipper! Read...read more
View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...read more
Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...read more
Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...read more
Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...read more
So very thankful! I am fortunate that everyday I get to do work that I love. Even better - I can offer services that are of value to small business owners. The services that I offer can greatly help small business owners to build their businesses. In this...read more