Tom Binder Fine Arts Newsletter

Tom Binder Fine Arts Newsletter – Before and After

Email Marketing & Media Pitching for Tom Binder Fine Arts

Email Restructuring and Design, Email Communication Audit, Email Editorial Plan
Media Kit design and development
Media pitching to major national newspapers
Interview coordination for the client and artist

Tom Binder Fine Arts of Santa Monica, California works with the artist Alexander Chen to promote and sell his artwork. Tom approached me in late 2017 to work on a newsletter and other marketing projects. We decided to create a Media Kit that we could use to pitch major national newspapers (art departments) and art-related publications nationwide. We are still executing this campaign, but any published articles will be posted here!

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Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

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March Newsletter: Educating in a big part of selling!

View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...

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January Newsletter – Top 3 Requested PR Services

Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...

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Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

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December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

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