Email Marketing & Media Pitching for Tom Binder Fine Arts
Email Restructuring and Design, Email Communication Audit, Email Editorial Plan
Media Kit design and development
Media pitching to major national newspapers
Interview coordination for the client and artist
Tom Binder Fine Arts of Santa Monica, California works with the artist Alexander Chen to promote and sell his artwork. Tom approached me in late 2017 to work on a newsletter and other marketing projects. We decided to create a Media Kit that we could use to pitch major national newspapers (art departments) and art-related publications nationwide. We are still executing this campaign, but any published articles will be posted here!
Ready to get started?
Greetings! Chris Traeger, a character on the show Parks and Recreation (played by Rob Lowe - now on Netflix) is a "yes man." When he is approached he offers enthusiasm and excitement, and he makes each person feel special. His character is pleasant to...read more
View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.read more
Switch Up Consulting has been contracted with the Center of Excellence for Aerospace and Advanced Manufacturing for many years. Recently as they prepared to launch a new brand and Center of Excellence for Unmanned and Autonomous Systems, we were brought in...read more
Check out the summer 2018 issue of the newsletter on media training. There are some helpful tips that may help you in your business....read more
Would you like to learn how to be more like Ronald Reagan, "The Great Communicator," in giving speeches? I think we would all like to improve in public speaking. This month's newsletter offers tips for speech improvement based upon the Gipper! Read...read more
View the March Newsletter which is about how education is important to selling services. This is a public relations function because when I work with clients we determine your goals, objectives and messaging for communication - which translates to your...read more
Top PR Services Requested In my practice, I work for many types of industries and organizations. Both for profit, and nonprofit organizations have similarities in what they are seeking. In all cases, there is a PR solution. Here's more about the top 3 services that...read more
Email Marketing Testimonial from O'Doherty's Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...read more
Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And...luckily since I'm in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...read more