Reach Your Audience. Reach Your Goals.

Communications & Public Relations Consultancy Serving Clients in Washington State.

Build Awareness & Visibility.

Communications & Public Relations Consultancy Serving Washington State.

Change Attitudes & Create Positive Perceptions.

Communications & Public Relations Consultancy Serving Washington State.

PR Plans - Meet Objectives & See Change.

Communications & Public Relations Consultancy Serving Washington State.

Defining the Problem

All businesses have communication and public relations issues.

Not enough customers? Perhaps you need to build awareness about the business.

Is there a “PR” issue that keeps emerging – unhappy customers, poor public perception, continual crises?

Maybe you’d like to create a proactive public relations plan for consistent branding and messaging?

Need better communication with employees; rolling out a big initiative? 

Public relations and communications consulting is an important part of business development and can help to lay a successful foundation for an organization.

Solving the Problem

Switch Up Consulting offers communications and public relations consulting. Public relations (PR) campaigns, planning, research, implementation, and evaluation are services provided by PR Consultant, Jennifer Ferrero.

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RESEARCH

We work together to identify your communication or public relations problem, your goals, objectives and publics. A situational analysis is prepared and recommendations are made for obtaining key research.

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PLANNING

A public relations plan is created to reach your targeted publics (stakeholders). The plan may include strategic messaging, results from surveys, and stages of development for publics.

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IMPLEMENTATION

During this stage, a communication strategy is developed, tactics and tools are aligned, and budget, staffing and timeline are implemented.

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EVALUATION

Measure your metrics to determine success and the next goals to move your organization’s public relations forward.

Services

Public Relations Services

• Surveys & polls

• Focus groups

• User testing

• Stakeholder interviews

• Marketing & creative briefs

• Audience identification

• Speech writing

• Script writing

Communications Services

• Strategic public relations plans

• Editorial planning

• Copywriting

• Marketing/communications assessments

• Writing and preparation of RFPs

• Media support with press packages

• Coordination of speaking engagements

• Outreach services

“Today’s communication and public relations requires honesty and the ability to be equally adept at crafting messaging with longevity for the organization as well as being responsive to public influences.”

– Jennifer Ferrero, Spokane Public Relations Consultant

Industries Served

Government agencies (state, municipality, county)

Workforce /Economic development organizations

Non-profit organizations

For-profit organizations

Educational organizations

Select small businesses

Manufacturing industry

Aerospace industry

Testimonials

“The team at Switch Up consistently demonstrated their capacity to transform complex and oftentimes intimidating data into visually appealing bits of information that was memorable, relevant and accessible for a broad range of audiences served by our organization.” Kyle West, Spokane Workforce Development Council
“You have exceeded our expectations and the plan looks amazing. Your customer service is truly outstanding.” Tua Vang, Spokane Tribe
“I’ve worked with Switch Up Web for many years – they’ve helped us brand ourselves so that we have instant recognition.” Mary Kaye Bredeson, Center of Excellence for Aerospace and Advanced Manufacturing